Store design and visual merchandising : creating store space that encourages buying /

Bibliographic Details
Main Authors: Ebster, Claus (Author), Garaus, Marion (Author)
Corporate Author: Ebook Library
Format: eBook
Language:English
Published: New York, NY : Business Expert Press, 2015.
Edition:Second edition.
Series:Consumer behavior collection.
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

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245 1 0 |a Store design and visual merchandising :  |b creating store space that encourages buying /  |c Claus Ebster and Marion Garaus. 
250 |a Second edition. 
264 1 |a New York, NY :  |b Business Expert Press,  |c 2015. 
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490 1 |a Business Expert Press consumer behavior collection 
504 |a Includes bibliographical references (pages [203]-220) and index. 
505 0 |a Acknowledgments -- Introduction: what store design can do for you -- Store layout: understanding and influencing how shoppers navigate your store -- Where am I? Helping shopper orientation in your store -- Store design factors: looking good from store front to store back -- Visual merchandising: capturing customer attention -- Store atmosphere: communicating using the senses -- Experiential store design: make shopping memorable and fun -- A cookbook for best store design: seven recipes -- Notes. 
588 |a Description based on print version record. 
500 |a Electronic resource. 
650 0 |a Display of merchandise. 
650 0 |a Stores, Retail  |x Design and construction. 
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