Star brands : a brand manager's guide to build, manage & market brands /

Bibliographic Details
Main Author:	Rogoll, Carolina (Author)
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	New York : Allworth Press, [2015]
Subjects:	Branding (Marketing) Brand name products > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
ISBN:	162153474X (electronic bk.) 9781621534747 (electronic bk.)