| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
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| 001 |
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| 006 |
m |o d | |
| 007 |
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| 008 |
150120s2014 nyu ob 001 0 eng d |
| 005 |
20250816210045.7 |
| 020 |
|
|
|a 9781606499856 (electronic bk.)
|
| 020 |
|
|
|a 1606499858 (electronic bk.)
|
| 020 |
|
|
|z 160649984X
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| 020 |
|
|
|z 9781606499849
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|a NhCcYBP
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|d UtOrBLW
|
| 050 |
|
4 |
|a HM1221
|b .S726 2014
|
| 100 |
1 |
|
|a Michaelson, David,
|e author.
|
| 245 |
1 |
2 |
|a A professional and practitioner's guide to public relations research, measurement, and evaluation /
|c David Michaelson and Don W. Stacks.
|
| 250 |
|
|
|a Second edition.
|
| 264 |
|
1 |
|a New York, NY :
|b Business Expert Press,
|c 2014.
|
| 300 |
|
|
|a 1 online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
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|a Public relations collection
|
| 500 |
|
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|a First edition had Don W. Stacks name first.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Introduction to public relations research, measurement, and evaluation. Introduction to research and evaluations in public relations -- The move toward standardization -- The business of public relations -- Measuring public relations outcomes -- Qualitative methods for effective public relations research, measurement and evaluation. Secondary research -- Qualitative research methodologies -- Content analysis -- Quantitative methods. Survey methodology -- Statistical reasoning -- Sampling -- Wrapping up. The application of standards and best practices in research and evaluation for public relations -- Appendix : Dictionary of public relations measurement and research.
|
| 588 |
|
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|a Description based on print version record.
|
| 500 |
|
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|a Electronic resource.
|
| 650 |
|
0 |
|a Public relations
|x Research.
|
| 650 |
|
0 |
|a Public relations
|x Evaluation.
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| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Stacks, Don W.,
|e author.
|
| 710 |
2 |
|
|a Ebook Library.
|
| 776 |
1 |
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|c Original
|z 160649984X
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|
| 830 |
|
0 |
|a Public relations collection.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/tamucs/detail.action?docID=1685396
|y Connect to the full text of this electronic book
|t 0
|
| 955 |
|
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|a YBP purchased approval e-records
|
| 980 |
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|b 100.00
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| 999 |
|
|
|a MARS
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HM1221 .S726 2014
|h Library of Congress classification
|
| 998 |
f |
f |
|a HM1221 .S726 2014
|t 0
|l Available Online
|