Michaelson, D., & Stacks, D. W. (2014). A professional and practitioner's guide to public relations research, measurement, and evaluation (Second edition.). Business Expert Press.
Chicago Style (17th ed.) CitationMichaelson, David, and Don W. Stacks. A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation. Second edition. New York, NY: Business Expert Press, 2014.
MLA (9th ed.) CitationMichaelson, David, and Don W. Stacks. A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation. Second edition. Business Expert Press, 2014.
Warning: These citations may not always be 100% accurate.