Cover Image

An introduction to survey research /

Bibliographic Details
Main Authors: Cowles, Ernest L. (Author), Nelson, Edward (Author)
Corporate Author: Ebook Library
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Quantitative approaches to decision making collection.
Subjects:
Social surveys.
ethical issues
internet surveys
interviewer training
mailed surveys
mixed-mode surveys
sampling, survey
survey construction
telephone surveys
web surveys
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • 1. Introduction
  • 2. Probability sampling
  • 3. Total survey error
  • 4. Factors to consider when thinking about surveys
  • 5. Modes of survey delivery
  • 6. Writing good questions
  • 7. Carrying out the survey
  • 8. Presenting survey results
  • Notes
  • References
  • Index.