Cover Image

Social content marketing for entrepreneurs /

Bibliographic Details
Main Author: Barry, Jim (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: New York, NY : Business Expert Press, 2015.
Series:Digital and social media marketing and advertising collection.
Subjects:
Internet advertising.
Online social networks.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Part 1. Getting audiences to TALK
  • 1. Educating targets with TRUSTED content
  • 2. Escorting prospects with frame-of-mind connections
  • 3. SHIPPING content with an emotional twist
  • Part 2. Getting audiences to RAISE your brand
  • 4. Earning readership with content mastery
  • 5. Evangelizing with employee ADVOCATES
  • 6. Enchant Influencers through OUTREACH
  • 7. Enlist followers with a STAMP
  • 8. Expose content that will RUNLAPS
  • Part 3. Getting audiences to REACT
  • 9. Empowering brand ambassadors to RESONATE
  • 10. Engage communities through CONVERSATION
  • 11. E-mail engaging and perpetuating proprietary audiences
  • 12. Enabling mobile CUSTOMER experiences
  • 13. Enrolling trial users with freemiums
  • Future: social content-marketing predictions from a strategic planning perspective
  • Index.