Cover Image

A beginner's guide to mobile marketing /

Bibliographic Details
Main Authors: Garris, Molly (Author), Mishra, Karen E. (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Subjects:
Cell phone advertising.
Internet marketing.
analytics
apps
banners
beacons
brand
case studies
display
iBeacon
integrated strategy
location-based services
MMS
mobile ads
mobile advertising
mobile at retail
mobile marketing
mobile search
mobile site
mobile web
mobile website
multi-media messaging
NFC
nonprofit
omni-channel experience
push notifications
QR code
retailer
RMM
ROI
search
SMS
social
SOLOMO
sports marketing
success measurement
tablets
text messaging
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • 1. Past, present, and future opportunities for mobile marketing
  • 2. Calling and messaging
  • 3. Search and web
  • 4. Mobile applications (apps)
  • 5. Social media networks
  • 6. Mobile advertising
  • 7. Accessing content
  • 8. Mobile marketing strategy and resources
  • Key terms
  • Advance quotes for A beginner's guide to mobile marketing
  • Notes
  • References
  • Key references
  • Index.