rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Paid attention
    sub title: innovative advertising for a digital world
  name:
    name part: Yakob, Faris.
    role:
      role term: creator
  name:
    name part: ebrary, Inc
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2015
    edition: 1st Edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Machine generated contents note: List of toolkits -- About the author -- Thanks! Part One Paid attention -- Introduction: Paid attention -- how much is it worth? -- Media = bandwidth -- Communication is persuasion -- Attention is like water -- The rest of the book -- 01 Logocentrism: What's in a name? -- Brands are socially constructed ideas -- How much is that brand in the window? -- Persistently irrational behaviour -- The dark side of brands -- BrandagramsPart Two Attention deficit disorders 02 Uncovering hidden persuaders: Why all market research is wrong -- No rational messaging -- Research as marketing -- Customer service is marketing -- What brand tastes like -- Physical persuasion (nod your head)03 Advertising works in mysterious ways: Modern theories of communication -- The moment of truth -- Lubricants of reason -- The paradox of choice -- Blindness blindness and meta-cognitive errors -- Disrupted expectations -- Mind the curiosity gap -- Pandemic, or viral, is a thing that happens, not a thing that is -- The attention market -- The importance of being awesome -- 04 Is all advertising spam? Communication planning in an on-demand world -- An apologia for advertising -- 05 The spaces between: The vanishing difference between content, media and advertising -- Media making the world -- Lions and language and geeks -- The medium definitely isn't the message, any more -- The content republic -- Cumulative advantage -- Not content Part Three Attention arts and sciences 06 Do things, tell people: How to behave in a world of infinite content -- Technology is a medium -- Actions at scale -- Acts of happiness -- Platforms and products07 Recombinant culture: Talent imitates, genius steals -- Ideas are new combinations -- Great artists steal -- Same same but different -- People will pay more for something people have paid attention to -- Modern postmodernism -- 08 Combination tools: How to have ideas: a genius steals process -- Liminal spaces -- Creative tenacity -- Th…
  note: Faris Yakob.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Advertising
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Electronic commerce
  classification: HF5823 .Y335 2015
  classification: 659.1
  classification: BUS002000 BUS043000 BUS090010 BUS007000
  related item:
    title info:
      title: Paid attention
    name:
      name part: Yakob, Faris.
    origin info:
      edition: 1st Edition
    identifier: (DLC) 2015000915
  identifier: 9780749473617
  identifier: 0749473614
  identifier: 9780749473600
  identifier: 0749473606
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  related item:
    location:
      url: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 150419
    record change date: 20250816210101.2
    record identifier: in00003535396