Paid attention : innovative advertising for a digital world /

Bibliographic Details

Main Author:	Yakob, Faris
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Philadelphia, PA : Kogan Page, 2015.
Edition:	1st Edition.
Subjects:	Advertising. Branding (Marketing) Electronic commerce. Electronic books.
Online Access:	Connect to the full text of this electronic book