Handbook of International Advertising Research /
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook's comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and age...
| Other Authors: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Chichester :
Wiley-Blackwell,
2014.
|
| Series: | Handbooks in communication and media.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook's comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the areaCovers 28 major areas in international advertising research, with contributions from more than 40 international adv |
|---|---|
| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (657 pages) : illustrations, tables. |
| ISBN: | 9781118378465 (electronic bk.) 1118378466 (electronic bk.) 9781118378496 (electronic bk.) 1118378490 (electronic bk.) |