Public relations and the history of ideas /
"This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communicati...
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| Format: | eBook |
| Language: | English |
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Milton Park, Abingdon, Oxon :
Routledge, an imprint of Taylor and Francis,
[2014]
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| Series: | Routledge new directions in public relations and communication research.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- 1. PR and the history of ideas
- 2 .Virtuous PR: Confucius (c. 551-479 BC), Analects (c. first quarter of fifth century, BC)
- 3 .Noble falsehoods and PR: Plato (c. 428-347 BC), The Republic (first half of fourth century BC)
- 4. The problem of perfection: Abu Nasr al-Farabi (c. 875-c. 950/1AD), On the Perfect State (c. 950)
- 5. PR and the subjugation of reason: Martin Luther (1483-1546), The Ninety-five Theses (1517)
- 6. Willpower and the expansion of PR: Carl von Clausewitz(1780-1831), On War (1832-35)
- 7. PR, scientific inquiry and utopian mysticism: Karl Marx (1818-83) and Frederick Engels (1820-95), The Communist Manifesto (1848)
- 8. Proofing against puffing: John Stuart Mill (1806-73), On Liberty (1859)
- 9. Modern campaign management? Mohandas (Mahatma) Ghandi (1869-1948), Autobiography: The Story of my Experiments withTruth (1925-29)
- 10. Accepting and fearing PR: Friedrich von Hayek (1899-1992), The Road to Serfdom (1944)
- 11. PR's choice: creating audiences or discovering individuals: Carl Jung (1875-1961), The Undiscovered Self (1957)
- 12 The future of PR: irrational or rational? Magical or scientific? Individual or collective?