http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Public relations and the history of ideas
"This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process. The works are stimulating and diverse and were written to address some of society's biggest challenges. Although not traditionally the focus of public relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice."
1. PR and the history of ideas -- 2 .Virtuous PR: Confucius (c. 551-479 BC), Analects (c. first quarter of fifth century, BC) -- 3 .Noble falsehoods and PR: Plato (c. 428-347 BC), The Republic (first half of fourth century BC) -- 4. The problem of perfection: Abu Nasr al-Farabi (c. 875-c. 950/1AD), On the Perfect State (c. 950) -- 5. PR and the subjugation of reason: Martin Luther (1483-1546), The Ninety-five Theses (1517) -- 6. Willpower and the expansion of PR: Carl von Clausewitz(1780-1831), On War (1832-35) -- 7. PR, scientific inquiry and utopian mysticism: Karl Marx (1818-83) and Frederick Engels (1820-95), The Communist Manifesto (1848) -- 8. Proofing against puffing: John Stuart Mill (1806-73), On Liberty (1859) -- 9. Modern campaign management? Mohandas (Mahatma) Ghandi (1869-1948), Autobiography: The Story of my Experiments withTruth (1925-29) -- 10. Accepting and fearing PR: Friedrich von Hayek (1899-1992), The Road to Serfdom (1944) -- 11. PR's choice: creating audiences or discovering individuals: Carl Jung (1875-1961), The Undiscovered Self (1957) -- 12 The future of PR: irrational or rational? Magical or scientific? Individual or collective?
Includes bibliographical references and index.
Routledge new directions in public relations and communication research