rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Public relations and the history of ideas
  name:
    name part: Moore, Simon
    name part: 1961-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Ebook Library
  type of resource: text
  genre: bibliography
  genre: History.
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (x, 145 pages).
  abstract: "This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process. The works are stimulating and diverse and were written to address some of society's biggest challenges. Although not traditionally the focus of public relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice."
  table of contents: 1. PR and the history of ideas -- 2 .Virtuous PR: Confucius (c. 551-479 BC), Analects (c. first quarter of fifth century, BC) -- 3 .Noble falsehoods and PR: Plato (c. 428-347 BC), The Republic (first half of fourth century BC) -- 4. The problem of perfection: Abu Nasr al-Farabi (c. 875-c. 950/1AD), On the Perfect State (c. 950) -- 5. PR and the subjugation of reason: Martin Luther (1483-1546), The Ninety-five Theses (1517) -- 6. Willpower and the expansion of PR: Carl von Clausewitz(1780-1831), On War (1832-35) -- 7. PR, scientific inquiry and utopian mysticism: Karl Marx (1818-83) and Frederick Engels (1820-95), The Communist Manifesto (1848) -- 8. Proofing against puffing: John Stuart Mill (1806-73), On Liberty (1859) -- 9. Modern campaign management? Mohandas (Mahatma) Ghandi (1869-1948), Autobiography: The Story of my Experiments withTruth (1925-29) -- 10. Accepting and fearing PR: Friedrich von Hayek (1899-1992), The Road to Serfdom (1944) -- 11. PR's choice: creating audiences or discovering individuals: Carl Jung (1875-1961), The Undiscovered Self (1957) -- 12 The future of PR: irrational or rational? Magical or scientific? Individual or collective?
  note: Simon Moore.
  note: Includes bibliographical references and index.
  subject:
    topic: Public relations
    topic: History
  subject:
    topic: Rhetoric
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Advertising & Promotion
  subject:
    topic: Public relations
  subject:
    topic: Rhetoric
  classification: HM1221 .M66 2014eb
  classification: 659.2
  related item:
    title info:
      title: Public relations and the history of ideas
    name:
      name part: Moore, Simon, 1961-
    origin info:
      publisher: Abingdon, Oxon : Routledge, 2014
    identifier: (DLC) 2013047287
    identifier: (OCoLC)864749977
  related item:
    title info:
      title: Routledge new directions in public relations and communication research
  identifier: 9781136206771
  identifier: 1136206779
  identifier: 9781136206764
  identifier: 1136206760
  identifier: 9780203094396
  identifier: 0203094395
  identifier: 9780415634540
  identifier: 0415634547
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: EBLCP
    record creation date: 140419
    record change date: 20250816210105.9
    record identifier: in00003534239
    language of cataloging:
      language term: eng