Handbook of research on international advertising /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Okazaki, Shintarō, 1928-
Format:	eBook
Language:	English
Published:	Cheltenham, U.K. : Edward Elgar, 2012.
Subjects:	Advertising > Research. Marketing research. BUSINESS & ECONOMICS / Advertising & Promotion. Advertising. Advertising > Cross-cultural studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents: