Handbook of research on international advertising /

New directions in international advertising research /
Published: (2002)

Appraising research on advertising's economic impacts /
by: Albion, Mark S., 1951-
Published: (1979)

Using qualitative research in advertising: strategies, techniques, and applications /
Published: (2002)

Successful advertising research methods /
by: Haskins, Jack B., 1922-
Published: (1993)

The advertisement book /
by: Skinner, Stanley
Published: (1976)

101 things I learned in advertising school /
by: Arrington, Tracy, et al.
Published: (2018)

Advances in advertising research. bridging the gap between advertising academia and practice /
Published: (2017)

Putting advertising to work ; a workbook of advertising.
by: Burton, Philip Ward, 1910-
Published: (1953)

The management of international advertising : a handbook and guide for professionals /
by: Kaynak, Erdener
Published: (1989)

Advances in advertising research.
Published: (2013)

Practical guide to comparative advertising : dare to compare /
by: Corbin, Ruth M., et al.
Published: (2019)

Innovations in digital branding and content marketing /
Published: (2021)

Handbook of research on global perspectives on international advertising /
Published: (2022)

Developing advertising with qualitative research /
by: Wardle, Judith
Published: (2010)

Brand Mascots : And Other Marketing Animals.
by: Brown, Stephen
Published: (2014)

Frontiers of advertising theory and research ; a symposium honoring C. H. Sandage /
Published: (1972)

Using qualitative research in advertising : strategies, techniques, and applications /
Published: (2002)

Another one bites the grass : making sense of international advertising /
by: Anholt, Simon
Published: (2000)

Advertising Design by Medium : a Visual and Verbal Approach.
by: Blakeman, Robyn, 1958-
Published: (2022)

Advertising media planning : a brand management approach /
by: Kelley, Larry D., 1955-
Published: (2015)

Targeted : how technology is revolutionizing advertising and the way companies reach consumers /
by: Smith, Mike, 1966-
Published: (2015)

Analyzing music in advertising : television commercials and consumer choice /
by: Graakjær, Nicolai
Published: (2015)

Adland : a global history of advertising /
by: Tungate, Mark, 1967-
Published: (2013)

Advertising and design : interdisciplinary perspectives on a cultural field /
Published: (2014)

How advertising works : the role of research /
Published: (1998)

Advertising & marketing research : a new methodology /
by: Tolley, B. Stuart
Published: (1977)

Creative visual thinking : how to think up ideas fast : a system for art directors, designers, illustrators, photographers, account executives, copywriters, creative directors, editors, and publishers /
by: Garchik, Morton, 1929-
Published: (1982)

Practitioners' conceptions of the advertising process : an initial look /
by: Courtney, Alice E.
Published: (1970)

Journal of current issues and research in advertising.

Handbook of research in international marketing /
Published: (2011)

Journal of current issues and research in advertising.
Published: (1992)

Television advertising that works : an analysis of commercials from effective campaigns /
by: Marshall, Stephen W.
Published: (2008)

Disruption : overturning conventions and shaking up the marketplace /
by: Dru, Jean-Marie
Published: (1996)

The intelligent man's guide to sales measures of advertising /
by: Mayer, Martin, 1928-
Published: (1965)

Advertising and anthropology : ethnographic practice and cultural perspectives /
by: Malefyt, Timothy de Waal
Published: (2012)

Advertising research /
by: Holbert, Neil, 1931-
Published: (1975)