Handbook of research on international advertising /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Okazaki, Shintarō, 1928-
Format:	eBook
Language:	English
Published:	Cheltenham, U.K. : Edward Elgar, 2012.
Subjects:	Advertising > Research. Marketing research. BUSINESS & ECONOMICS / Advertising & Promotion. Advertising. Advertising > Cross-cultural studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (xxiii, 543 pages) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9781781001042 (electronic bk.) 1781001049 (electronic bk.)