Description
Abstract:This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. The book consists of 26 chapters and is indexed.
Item Description:Papers presented at the Third Symposium on the Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) at La Trobe University, during 5-8 January, 2003.
Physical Description:1 online resource (xiv, 335 pages) : illustrations, maps, charts
Bibliography:Includes bibliographical references and indexes.
ISBN:085199749X
DOI:10.1079/9780851997490.0000
Access:Access limited to subscribing institution.