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Destination benchmarking : concepts, practices and operations /

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Bibliographic Details
Main Author: Kozak, Metin, 1968- (Author)
Format: eBook
Language:English
Published: Wallingford, Oxfordshire, UK : CABI, 2004.
Subjects:
Benchmarking (Management)
Tourism > Management.
Leisure, Recreation and Tourism Economics, (New March 2000)
Techniques and Methodology.
Tourism and Travel.
Destinations.
Evaluation.
International tourism.
Methodology.
Tourism.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Overview of Benchmarking Theory
  • Evaluating Benchmarking Studies in Tourism
  • Towards Destination Benchmarking
  • Measures of Destination Benchmarking
  • Internal Destination Benchmarking
  • External Destination Benchmarking
  • Generic Destination Benchmarking
  • Data Collection and Analysis
  • Destination Benchmarking : Characteristics and Limitations
  • Conclusion.