Cover Image

Corporate social responsibility in the digital age /

Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Adi, Ana (Editor), Grigore, Georgiana (Editor), Crowther, David (Editor)
Format: eBook
Language:English
Published: Bingley, England : Emerald, 2015.
Edition:First edition.
Series:Developments in corporate governance and responsibility ; Volume 7.
Subjects:
Social responsibility of business.
Business ethics.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction to corporate social responsibility in the digital age
  • Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi
  • The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen
  • Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi
  • Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Roşca, Andrei Claudiu Sarău, Andreea-Angela Vonṭea
  • How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay
  • CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen
  • Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay
  • Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore
  • Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho
  • A synoptic research overview of CSR amongst Romanian managers / Dumitru Borţun
  • CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Cris̜an, Alexandra Zbuchea
  • Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou
  • CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay.