APA (7th ed.) Citation

Miller, T. W. (2015). Marketing data science: Modeling techniques in predictive analytics with R and Python. Pearson Education.

Chicago Style (17th ed.) Citation

Miller, Thomas W. Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python. Old Tappan, New Jersey: Pearson Education, 2015.

MLA (9th ed.) Citation

Miller, Thomas W. Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python. Pearson Education, 2015.