APA (7th ed.) Citation

Chapman, C., & Feit, E. M. (2015). R for marketing research and analytics. Springer.

Chicago Style (17th ed.) Citation

Chapman, Chris, and Elea McDonnell Feit. R for Marketing Research and Analytics. Cham ; New York: Springer, 2015.

MLA (9th ed.) Citation

Chapman, Chris, and Elea McDonnell Feit. R for Marketing Research and Analytics. Springer, 2015.