Cover Image

Value-based marketing strategy : pricing and costs for relationship marketing /

Bibliographic Details
Main Author: López Arrázola, Santiago (Author)
Format: Book
Language:English
Published: Wilmington, Delaware, United States ; Malaga, Spain : Vernon Press, [2014]
Series:Series in business & finance.
Subjects:
Relationship marketing.
Value.
Pricing.
Description
Physical Description:293 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (page 289) and index.
ISBN:9781622730209
1622730208