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Resilient borders and cultural diversity : internationalism, brand nationalism, and multiculturalism in Japan /

"This book discusses how the evolution of market-driven cultural globalization has reinforced the administration of national cultural borders in Japan. As a result of these processes, a particular kind of cross-border connectivity and exchange is embraced while cross-border dialogue and engagem...

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Bibliographic Details
Main Author: Iwabuchi, Kōichi, 1960- (Author)
Format: Book
Language:English
Published: Lanham ; Boulder ; New York ; London : Lexington Books, [2015]
Series:New studies of modern Japan.
Subjects:
Japan > Relations.
Japan > Ethnic relations.
Multiculturalism > Japan.
Internationalism > Economic aspects > Japan.
Nationalism > Japan.
Business names > Political aspects > Japan.
Globalization > Political aspects > Japan.
Marketing > Political aspects > Japan.
Mass media > Political aspects > Japan.
Japan > Commerce.
Table of Contents:
  • Introduction: Media culture globalization and national border transgression
  • Banal inter-nationalism and its others
  • Cool Japan, brand nationalism and the public interest
  • Lost in trans-nation : post-Orientalism and actually existing multicultural reality
  • Making it multinational : media representation of multicultural Japan
  • The Korean wave and the dis/empowering of resident Koreans in Japan
  • East Asian media culture connections, inter-Asian referencing and cross-border dialogue.