Rethinking prestige branding : secrets of the ueber-brands /

Bibliographic Details

Main Authors:	Schaefer, Wolfgang (Author), Kuehlwein, J. P. (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, [2015]
Subjects:	Branding (Marketing) Brand name products. Electronic books.
Online Access:	Connect to the full text of this electronic book