The science of why : decoding human motivation and transforming marketing strategy /

Bibliographic Details
Main Author:	Forbes, David L. (Author)
Format:	Book
Language:	English
Published:	New York, NY : Palgrave Macmillan, 2015.
Edition:	First edition.
Subjects:	Consumer behavior. Motivation (Psychology) Marketing > Psychological aspects. Consumers > Research.

Description
Physical Description:	vi, 254 pages ; 25 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9781137502032 1137502037