Digital business discourse /
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2015.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Foreword; Francesca Bargiela-Chiappini
- Introduction; Erika Darics
- PART I: NEW TECHNOLOGIES - NEW MODES OF COMMUNICATION
- 1. 'Don't Even Get Me Started': Interactive Metadiscourse in Online Consumer Reviews; Camilla Vsquez
- 2. Social CEOs: Tweeting as a Constitutive Form of Organizational Communication; Katerina Girginova
- 3. Utterance Chunking in Instant Messaging: A Resource for Interaction Management; Kris M. Markman
- 4. Some Linguistic and Pragmatic Aspects of Italian Business E-mail; Nives Lenassi
- PART II: NEW MODES OF COMMUNICATION - NEW CONVENTIONS
- 5. Doing Leadership in a Virtual Team: Analysing Addressing Devices Requests and Emoticons in a Leader's E-mail Messages; Karianne Skovholt
- 6. Swearing is E-business: Expletives in Instant Messaging in Hong Kong Workplace; Bernie C. N. Mak and Carmen Lee
- 7. Snuff Said! Conflicting Corporate and Employee interests in the Pursuit of a Tobacco Client; Kristy Beers F̃gersten
- 8. Sheer Outrage: Negotiating Customer Dissatisfaction and Interactional Control in Corporate Blog; Valerie Creelman
- PART III: THEORETICAL AND METHODOLOGICAL APPROACHES TO DIGITAL BUSINESS DISCOURSE
- 9. What Did I Just Tweet?!: The Need to Address Digital Emotional Literacy in Corporate Communications; Steven A. Edelson, Phil Kim, Ron Scott, Julie Szendrey
- 10. Recovering the Human in the Network: Exploring Communicology as a Research Methodology in Digital Business Discourse; Craig T. Maier, David DeIuliis
- 11. Identification of Rhetorical Moves in Business E-mails Written by Indian Speakers of English; Maria Luisa Carri-Pastor
- 12. Deconstruction-Analysis-Explanation: Contextualisation in professional digital discourse; Erika Darics.