SEO 2015 : learn search engine optimization with smart internet marketing strategies /

An explanation of Google's algorithm, with techniques for improving your website ranking in Google search results.

Bibliographic Details
Main Author:	Clarke, Adam (Google certified professional) (Author)
Format:	Manuscript
Language:	English
Published:	[United States?] : Digital Book Guru, [2015]
Subjects:	Web sites > Ratings and rankings. Web sites > Design. Internet searching. Web search engines.

Table of Contents:

Introduction to how Google works
Keyword research: the most important job of SEO
On page SEO: how to let Google know what your page is about
Link building: how to rank extremely high on Google
Social media and SEO
Web analytics in a nutshell: how to measure your success
Troubleshooting common SEO problems, and how to fix them
Local SEO: SEO for local businesses
The new meta: microformats, microdata, schema.org & Facebook OpenGraph
Power SEO tools
Bonus chapter 1: everything you need to know about Penguin 2.0 & Hummingbird
Bonus chapter 2: Google's 2014 algorithm updates
Bonus chapter 3: the quick and dirty guide to pay-per-click advertising with Google AdWords.