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The dynamics of persuasion : communication and attitudes in the 21st century /

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Bibliographic Details
Main Author: Perloff, Richard M.
Format: Book
Language:English
Published: New York : Routledge, 2014.
Edition:5th ed.
Series:Routledge communication series.
Subjects:
Persuasion (Psychology)
Mass media > Psychological aspects.
Attitude change.
Table of Contents:
  • Introduction to persuasion
  • Historical and ethical foundations
  • Attitudes : definition and structure
  • The power of our passions : theory and research on strong attitudes
  • Attitudes : functions and consequences
  • Attitude measurement
  • Processing persuasive communications
  • "Who says it" : source factors in persuasion
  • Fundamentals of the message
  • Emotional message appeals : fear and guilt
  • Cognitive dissonance theory
  • Interpersonal persuasion
  • Advertising, marketing, and persuasion
  • Health communication campaigns.