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The dynamics of persuasion : communication and attitudes in the 21st century /

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Bibliographic Details
Main Author: Perloff, Richard M.
Format: Book
Language:English
Published: New York : Routledge, 2014.
Edition:5th ed.
Series:Routledge communication series.
Subjects:
Persuasion (Psychology)
Mass media > Psychological aspects.
Attitude change.
Description
Physical Description:xxiv, 541 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [467]-515) and indexes.
ISBN:9780415507417 (hardcover)
0415507413 (hardcover)
9780415507424 (pbk.)
0415507421 (pbk.)
9780203114858 (electronic book)
020311485X (electronic book)