rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Sales promotion decision making
    sub title: concepts, principles, and practice
  name:
    name part: Ogden-Barnes, Steve.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Minahan, Stella
    role:
      role term: author.
  name:
    name part: Ebook Library
  type of resource: text
  genre: abstract or summary
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2015
    edition: First edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource.
  table of contents: 1. Sales promotions and the new world of retail -- 2. The many faces of sales promotions -- 3. Roles, functions, and benefits -- 4. Monetary promotions -- 5. Nonmonetary sales promotions -- 6. Sales promotion decision making: processes and influences -- 7. Case study research method -- 8. Supermarket industry -- 9. Hardware and home improvement -- 10. Department store -- 11. Cross-case analysis -- 12. Improving sales promotion decision making -- References -- Index.
  target audience: specialized
  note: Steve Ogden-Barnes and Stella Minahan.
  note: Electronic resource.
  note: Includes bibliographical references (pages 135-144) and index.
  subject:
    topic: Sales promotion
  subject:
    topic: advertising
  subject:
    topic: consumer promotions
  subject:
    topic: decision making
  subject:
    topic: marketing
  subject:
    topic: monetary promotions
  subject:
    topic: nonmonetary promotions
  subject:
    topic: retail
  subject:
    topic: sales promotion
  classification: HF5438.5 .O338 2015
  classification: 658.82
  related item:
    title info:
      title: Marketing strategy collection
  identifier: 9781631570483
  identifier: 163157048X
  identifier: 9781631570476
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 150126
    record change date: 20250816204836.2
    record identifier: in00003527322