rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Growing brands through sponsorship
    sub title: an empirical investigation of brand image transfer in a sponsorship alliance
  name:
    name part: Gross, Philip
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ebrary, Inc
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: gw
    date issued: 2014
    copyright date: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xxviiiI, 349 pages) : illustrations.
  note: Philip Gross ; foreword by Prof. Dr. Klaus-Peter Wiedmann.
  note: "Dissertation University of Hanover, 2014."
  note: Includes bibliographical references.
  subject:
    topic: Corporate sponsorship
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Advertising
  subject:
    topic: Advertising
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Corporate sponsorship
  subject:
    topic: BUSINESS & ECONOMICS / Advertising & Promotion
  classification: HF5415.15 .G767 2015eb
  classification: 659.2/85
  related item:
    title info:
      title: Strategie, Marketing und Informationsmanagement
  identifier: 9783658072506
  identifier: 3658072504
  identifier: 9783658072490
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  related item:
    location:
      url: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: N$T
    record creation date: 141110
    record change date: 20250816213806.7
    record identifier: in00003527189
    language of cataloging:
      language term: eng