http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
an empirical investigation of brand image transfer in a sponsorship alliance
1 online resource (xxviiiI, 349 pages) : illustrations.
Philip Gross ; foreword by Prof. Dr. Klaus-Peter Wiedmann.
"Dissertation University of Hanover, 2014."
BUSINESS & ECONOMICS / Advertising & Promotion
Strategie, Marketing und Informationsmanagement