Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance /

Bibliographic Details

Main Author:	Gross, Philip (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Wiesbaden : Springer Gabler, [2014]
Series:	Strategie, Marketing und Informationsmanagement.
Subjects:	Corporate sponsorship. Branding (Marketing) Advertising. BUSINESS & ECONOMICS / Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book