APA (7th ed.) Citation

Gross, P. (2014). Growing brands through sponsorship: An empirical investigation of brand image transfer in a sponsorship alliance. Springer Gabler.

Chicago Style (17th ed.) Citation

Gross, Philip. Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance. Wiesbaden: Springer Gabler, 2014.

MLA (9th ed.) Citation

Gross, Philip. Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance. Springer Gabler, 2014.