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Handbook of culture and consumer behavior /

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Bibliographic Details
Corporate Author: UPSO (University Press Scholarship Online)
Other Authors: Ng, Sharon (Editor), Lee, Angela Y. (Editor)
Format: eBook
Language:English
Published: New York, NY : Oxford University Press, [2015]
Series:Frontiers of culture and psychology.
Subjects:
Consumer behavior > Cross-cultural studies.
Consumers > Cross-cultural studies.
Consumption (Economics) > Cross-cultural studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Chapter 1: History of Culture and Consumer Behavior and Future Research Directions / Sharon Ng and Angela Y. Lee
  • Part I: Worldview, Knowledge Structure, and Emotion
  • Chapter 2: Cultural Worldview and Cognition / Virginia S. Y. Kwan, Yexin J. Li, Andrew E. White, and Ryan P. Jacobson
  • Chapter 3: Cultural Differences in Procedural Knowledge and Their Impact on Consumer Behavior / Robert S. Wyer, Jr.
  • Chapter 4: Consumer Behavior, Culture, and Emotion / Jeanne L. Tsai, Louise Chim, and Tamara Sims
  • Chapter 5: Categories of Cultural Variations / Sharon Shavitt and Minkyung Koo
  • Part II: Attitudes, Persuasion, and Response Biases
  • Chapter 6: Culture and Persuasion / Nidhi Agrawal
  • Chapter 7: The Effects of Self-Construal Fit on Motivation, Attitudes, and Charitable Giving / Angela Y. Lee and Tonya Williams Bradford
  • Chapter 8: Response Biases in Cross-Cultural Measurement / Hans Baumgartner and Bert Weijters
  • Part III: Branding and Brand Relationships
  • Chapter 9: Culture, Emotions, and Nation Equity / Cathy Yi Chen, Durairaj Maheswaran, Jie Wei, and Prashant Saxena
  • Chapter 10: Globalization and Exclusionary Responses to Foreign Brands / Dongmei Li, Robert Kreuzbauer, and Chi-yue Chiu
  • Chapter 11: Culture and Branding /Sharon Ng, Rohini Ahluwalia, and Michael J. Houston
  • Chapter 12: Culture and Brand Relationships / Zeynep Gurhan-Canli and Gulen Sarial-Abi
  • Chapter 13: Culture and Brand Iconicity / Carlos J. Torelli and Shirley Y. Y. Cheng
  • Part IV: Culture and Consumption
  • Chapter 14: Culture and Materialism /Russell Belk
  • Chapter 15: Culture, Self-Regulation, and Impulsive Consumption /Akshay Rao