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Data-ism : the revolution transforming decision making, consumer behavior, and almost everything else /

A technology reporter for the "New York Times" traces the rise of Big Data and explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years.

Bibliographic Details
Main Author: Lohr, Steve
Format: Book
Language:English
Published: New York : Harper Business, an imprint of HarperCollins Publishers, [2015]
Edition:First edition.
Subjects:
Big data > Social aspects.
Electronic data processing > Social aspects.
Data mining > Social aspects.
Information technology > Social aspects.
Table of Contents:
  • How big is big data?
  • Potential. Potential. Potential
  • Bet the company
  • Sight and insight
  • The rise of the data scientist
  • Data storytelling : correlation and context
  • Data gets physical
  • The yin and yang of behavior and data
  • The long game
  • The prying eyes of big data
  • The future : data capitalism.