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Data-ism : the revolution transforming decision making, consumer behavior, and almost everything else /

A technology reporter for the "New York Times" traces the rise of Big Data and explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years.

Bibliographic Details
Main Author: Lohr, Steve
Format: Book
Language:English
Published: New York : Harper Business, an imprint of HarperCollins Publishers, [2015]
Edition:First edition.
Subjects:
Big data > Social aspects.
Electronic data processing > Social aspects.
Data mining > Social aspects.
Information technology > Social aspects.
Description
Summary:A technology reporter for the "New York Times" traces the rise of Big Data and explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years.
Physical Description:xi, 239 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780062226815 (hbk.)
0062226819 (hbk.)
9780062226822 (pbk. : alk. paper)
0062226827 (pbk. : alk. paper)