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Youthnation : building remarkable brands in a youth-driven culture /

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Bibliographic Details
Main Author: Britton, Matt, 1975- (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, [2015]
Subjects:
Young adult consumers.
Marketing.
Advertising.
Target marketing.
Young adults > Attitudes.
Young adults > Conduct of life.
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