Youthnation : building remarkable brands in a youth-driven culture /

Bibliographic Details
Main Author:	Britton, Matt, 1975- (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, [2015]
Subjects:	Young adult consumers. Marketing. Advertising. Target marketing. Young adults > Attitudes. Young adults > Conduct of life.

Description
Physical Description:	xxv, 292 pages : illustrations ; 24 cm
Bibliography:	Includes bibliographical references (pages 259-266) and index.
ISBN:	9781118981146 (hardback) 1118981146 (hardback)