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Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses /

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Bibliographic Details
Main Author: Pulizzi, Joe (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill Education, [2016]
Subjects:
Target marketing.
Social media > Computer network resources.
Customer relations > Management.
BUSINESS & ECONOMICS / Marketing / General.
Table of Contents:
  • Starting the journey
  • The sweet spot
  • The content tilt
  • Building the base
  • Harvesting audience
  • Diversification
  • Monetization
  • Next-Level Content Inc.