Table of Contents:
  • Historical giants : forefathers of modern hospitality and tourism / Kevin D. O'Gorman
  • The master of ceremonies : Beau Nash and the rise of Bath, 1700-1750 / John Towner
  • Sir William Edmund Heygate Colbourne (Billy) Butlin, 1899-1980 / Victor T.C. Middleton
  • Conrad 'Connie' Nicholson Hilton, 1887-1979 : the consummate hotelier / John Cousins
  • The DeHaan family and RCI : the development of the timeshare industry / Beverley Sparks and Jo-Anne Smith
  • Thomas Cook : image and reality / John K. Walton
  • Baedeker : the perceived 'inventor' of the formal guidebook - a Bible for travellers in the 19th century / David M. Bruce
  • Freddie Laker : first giant of low-cost air travel / Hugh Somerville
  • Sir Stelios : the easy-going entrepreneur / Andreas Papatheodorou, Konstantinos Polychroniadis and Ioulia Poulaki
  • Richard Branson : 'Screw it, let's do it' / Richard W. Butler
  • Walt Disney's world of entertainment attractions / Amir Shani and Ronald Logan
  • Stanley Ho Hung-sun : the 'king of gambling' / Glenn McCartney
  • Kerry Packer : World Series Cricket (WSC) and the (R)evolution of modern sports-related tourism / James E.S. Higham and Scott Cohen
  • AJ Hackett - a giant of tourism / Pamm Kellett
  • A.P. Cockburn : Canadian transportation and resort pioneer / Geoffrey Shifflett and Geoffrey Wall
  • John Muir : pioneer of nature preservation / C. Michael Hall
  • Keith Williams : chaos maker on the gold coast / Roslyn A. Russell
  • And standing in the shadows of these giants - or maybe on their shoulders? / Brian Wheeller
  • Conclusions / Richard W. Butler and Roslyn A. Russell.