Tourism and generation Y /
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Wallingford, Oxfordshire, UK :
CABI,
2010.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Abstract: | This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next, Echo Boomers or the Digital Generation. The book consists of 14 chapters presented in three parts: Gen Y and tourism; Gen Y tourist behaviour; and capitalizing on Gen Y as consumers and producers. |
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| Physical Description: | 1 online resource (xii, 170 pages) : illustrations, charts |
| Bibliography: | Includes bibliographical references and index. |
| DOI: | 10.1079/9781845936013.0000 |
| Access: | Access limited to subscribing institution. |