Description
Abstract:This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next, Echo Boomers or the Digital Generation. The book consists of 14 chapters presented in three parts: Gen Y and tourism; Gen Y tourist behaviour; and capitalizing on Gen Y as consumers and producers.
Physical Description:1 online resource (xii, 170 pages) : illustrations, charts
Bibliography:Includes bibliographical references and index.
DOI:10.1079/9781845936013.0000
Access:Access limited to subscribing institution.