MARC

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020 |z 184593203X 
020 |z 1845932048 (alk. paper) 
020 |z 9781845932039 
020 |z 9781845932046 (alk. paper) 
035 |a (CtWfDGI)20073138817 
035 |a 4900744 
040 |a CtWfDGI  |b eng  |e rda  |c CtWfDGI  |d UtOrBLW 
050 1 4 |a TP248.23  |b .M43 2007eb 
082 0 4 |a 306.4/6  |2 23 
245 0 4 |a The public, the media and agricultural biotechnology /  |c edited by Dominique Brossard, School of Journalism and Mass Communication, University of Wisconsin-Madison, Madison, USA, James Shanahan, Department of Communication, Cornell University, Ithaca, New York, USA and T. Clint Nesbitt, USDA-APHIS Biotechnology Regulatory Services, Riverdale, Maryland, USA. 
246 1 4 |a Public, the media & agricultural biotechnology 
264 1 |a Wallingford, Oxfordshire, UK :  |b CABI,  |c 2007. 
264 4 |c ©2007 
300 |a 1 online resource (xxiv, 405 pages) :  |b illustrations, charts 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Perspectives on communication about agricultural biotechnology / D. Brossard and J. Shanahan -- Public perceptions of agricultural biotechnology in the UK : the case of GM foods / W. Poortinga and N. Pidgeon -- German reactions to genetic engineering in food production / H.P. Peters and M. Sawicka -- Mass media and public perceptions of red and green biotechnology : a case from Switzerland / H. Bonfadelli, U. Dahinden and M. Leonarz -- Genetically modified foods : U.S. public opinion research polls / W. Fink and M. Rodemeyer -- Biotechnology and consumer information / J. Kolodinsky -- What do Brazilians think about transgenics? / L. Massarani and I. de Castro Moreira -- Where do science debates come from? understanding attention cycles and framing / M.C. Nishet and M. Huge -- Opinion climates, spirals of silence, and biotechnology : public opinion as a heuristic for scientific decision-making / D.A. Scheufele -- The hostile media effect and opinions about agricultural biotechnology / A.C. Gunther and J.L. Liebhart -- Risk communication, risk beliefs, and democracy : the case of agricultural biotechnology / S. Dunwoody and R.J. Griffin -- The GEO-PIE project : case study of Web-based outreach at Cornell University, USA / T.C. Nesbitt -- Governing controversial technologies : consensus conferences as a communication tool / J. Medlock, R. Downey, and E. Einsiedel -- The Bt maize experience in the Philippines : a multi-stakeholder convergence / M.J. Navarro, M. Escaler, M.I. Ponce de Leon and S.P. Tababa -- Food aid crisis and communication about GM foods : experience from Southern Africa / L.E. Mumba -- Approval process and adoption of Bollgard cotton in India : a private company perspective / R. Barwale, M. Char, S. Deshpande, M.K. Sharma and U.B. Zehr. 
506 |a Access limited to subscribing institution. 
520 3 |a This book examines public perception, public deliberation and media presentation of agricultural biotechnology and genetically modified foods. Part I (chapters 1-7) is a review of some of the studies of public opinion about agricultural biotechnology, especially genetically modified organisms. Part II (chapters 8-11) focuses on empirical tests of theories of opinion formation using biotechnology as a case study. Part III (chapters 12-16) provides examples of communication strategies designed to increase understanding of agricultural biotechnology and of practical communication strategies tested in international settings. This book is intended for researchers and policymakers, and those involved in agricultural biotechnology communication campaigns. It has a subject index. 
588 |a Title from PDF title page (viewed August 15, 2013). 
650 0 |a Biotechnology  |x Public opinion. 
650 0 |a Communication. 
650 0 |a Genetic engineering  |x Public opinion. 
650 0 |a Genetically modified foods  |x Public opinion. 
650 0 |a Mass media. 
650 4 |a Biotechnology (General), (Revised June 2002) 
650 4 |a Communication and Mass Media. 
650 4 |a Genetic Engineering, Gene Transfer and Transgenics, (New June 2002) 
650 4 |a Social Psychology and Social Anthropology, (New March 2000) 
650 7 |a Attitudes.  |2 cabt 
650 7 |a Biotechnology.  |2 cabt 
650 7 |a Communication.  |2 cabt 
650 7 |a Genetically engineered foods.  |2 cabt 
650 7 |a Genetically engineered organisms.  |2 cabt 
650 7 |a Mass media.  |2 cabt 
650 7 |a Public opinion.  |2 cabt 
655 7 |a Electronic books.  |2 local 
690 |a UU360 
690 |a UU485 
690 |a WW000 
690 |a WW100 
700 1 |a Brossard, Dominique,  |e editor. 
700 1 |a Nesbitt, T. Clint,  |e editor. 
700 1 |a Shanahan, Jim,  |e editor. 
710 2 |a C.A.B. International,  |e issuing body. 
776 1 8 |i Print version:  |t Media, the public and agricultural biotechnology.  |d Wallingford, UK ; Cambridge, MA : CABI, c2007.  |z 9781845932046  |w (DLC)2006024389 
856 4 0 |u http://proxy.library.tamu.edu/login?url=https://dx.doi.org/10.1079/9781845932046.0000  |z Connect to the full text of this electronic book  |t 0 
999 |a MARS 
999 f f |s 8cb38d7a-378c-369a-bfc7-66154309a7a6  |i 1d3af450-fce1-3252-901d-d6e83c76ef15  |t 0 
952 f f |a Texas A&M University  |b College Station  |c Electronic Resources  |d Available Online  |t 0  |e TP248.23 .M43 2007eb  |h Library of Congress classification 
998 f f |a TP248.23 .M43 2007eb  |t 0  |l Available Online