http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
mobilizing networks for environmentally responsible food production
1 online resource (viii, 239 pages) : illustrations, charts
This book sets out to assess the current situation of the organic agriculture/food sector, debunking a number of apparently common sense beliefs in the process, viz. that organic consumers are wealthy environmental and health extremists; that growth in the industry will inevitably undermine its environmental values; that the mainstream media are antagonistic to organics; and that the industry is driven by consumer demand. This book aims to make a practical contribution to the development of more sustainable food systems by exploring and revealing what it takes to get people involved in organics at each stage of the food chain.
Introduction -- Positioning Organics : the Global Context for Organic Foods -- Media Discourses : Capturing the Environment and Health Agenda -- Governing Organic Agriculture -- Producing Organic Foods -- Distribution, Trade and Retailing -- Consuming Organics : Mobilizing 'the Consumer' -- Organics Futures : Competition for the 'Green Market' -- Conclusion.
Stewart Lockie, Kristen Lyons, Geoffrey Lawrence and Darren Halpin.
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Includes bibliographical references and index.