Global wine tourism : research, management and marketing /

Bibliographic Details
Other Authors:	Carlsen, Jack (Editor), Charters, Stephen (Editor)
Format:	eBook
Language:	English
Published:	Wallingford, Oxfordshire, UK : CABI, 2006.
Subjects:	Wine and wine making. Wine tourism > Case studies. Crop Produce. Food Economics, (New March 2000) Leisure, Recreation and Tourism Economics, (New March 2000) Marketing and Distribution. Rural Development, (New March 2000) Tourism and Travel. Festivals. Marketing. Regional development. Tourist industry. Tours. Wine industry. Wines. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction / Jack Carlsen and Steve Charters
Do Tourism and Wine Always Fit Together? A Consideration of Business Motivations / Rick A. Fraser and Abel Alonso
Land Use Policy and Wine Tourism Development in North America's Pacific Northwest / Peter W. Williams, Karen Graham and Louella Mathias
Enhancing the Wine Tourism Experience : the Customers' Viewpoint / Linda Roberts and Beverley Sparks
Wine Tourism and Sustainable Development in Regional Australia / John G. Gammack
Emerging Wine Tourism Regions : Lessons for Development / Beverley Sparks and Jane Malady
The Determinants of Quality Experiences in an Emerging Wine Region / Tony Griffin and Alice Loersch
Influences on Post-visit Wine Purchase (and non-purchase) by New Zealand Winery Visitors / Richard Mitchell
Electronic Marketing and Wine Tourism / Jamie Murphy
Understanding the Impact of Wine Tourism on Post-tour Purchasing Behaviour / Barry O'Mahony, John Hall, Larry Lockshin, Leo Jago and Graham Brown
Wine Tourists in South Africa : a Demand-side Study / Dimitri Tassiopoulos and Norbert Haydam
Younger Wine Tourists : a Study of Generational Differences in the Cellar Door Experience / Steve Charters and Joanna Fountain
Survey Timing and Visitor Perceptions of Cellar Door Quality / Martin A. O'Neill and Steve Charters
Wine Festivals and Tourism : Developing a Longitudinal Approach to Festival Evaluation / Ruth Taylor
Analysis of Motivational and Promotional Effects of a Wine Festival / Jingxue Yuan, SooCheong Jang, Liping A. Cai, Alistair M. Morrison and Sally J.Linton
Strategic Planning for a Regional Wine Festival : the Margaret River Wine Region Festival / Jack Carlsen and Donald Getz
Nautical Wine Tourism : a Strategic Plan to Create a Nautical Wine Trail in the Finger Lakes Wine Tourism Region of New York State / Michael Q. Adams
Wine Tourism in Portugal : the Bairrada Wine Route / Luis Correia and Mário Passos Ascenção
Are We There Yet? How to Navigate the Wine Trail / David Hurburgh and Dick Friend
Conclusion : the Future of Wine Tourism Research, Management and Marketing / Steve Charters and Jack Carlsen.