Description
| Abstract: | This book is a study of gay and lesbian tourism from, primarily, a marketing perspective, but it also examines how marketing activity engages with and affects social issues relating to homosexuality. The book covers: the nature of homosexuality and some features of gay and lesbian life that bear upon tourism and marketing; the holiday profiles of both gay men and lesbians; the supply of related holiday products; popular and non-popular destinations; tour operators and accommodation provision; tourism and sex and sexually transmitted infections; barriers and inhibitors to destination choice including host reactions; and appropriate marketing strategies. The book has 9 chapters and a subject index. |
|---|
| Physical Description: | 1 online resource (viii, 234 pages) : illustrations |
|---|
| Bibliography: | Includes bibliographical references (pages 204-228) and index. |
|---|
| DOI: | 10.1079/9781845930769.0000 |
|---|
| Access: | Access limited to subscribing institution. |
|---|