Destination marketing and management : theories and applications /

Bibliographic Details
Other Authors:	Pizam, Abraham (Editor), Wang, Youcheng (Editor)
Format:	eBook
Language:	English
Published:	Wallingford, Oxfordshire, UK : CABI, 2011.
Subjects:	Tourism > Management. Tourism > Marketing. Communication and Mass Media. Consumer Economics. Information and Documentation. Leisure, Recreation and Tourism Economics, (New March 2000) Marketing and Distribution. Policy and Planning. Research. Tourism and Travel. Behaviour. Constraints. Consumer behaviour. Decision making. Information technology. Management. Market competition. Market research. Planning. Product development. Safety. Sustainability. Telecommunications. Tourism policy. Tourism. Tourist industry. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Destination marketing and management : scope, definition and structures / Youcheng Wang
Destination planning and policy : process and practice / John Jenkins, Dianne Dredge and Jessica Taplin
Travel motivation, benefits and constraints to destinations / Philip L. Pearce
Traveller decision making : the experientialist stance / Drew Martin, Ercan Sirakaya-Turk and Arch Woodside
Destination information search strategies / Dogan Gursoy
Experiential consumption and destination marketing / Andrew R. Walls and Youcheng Wang
Destination marketing research : issues and challenges / Muzaffer Uysal, Rich Harrill and Eunju Woo
Destination branding and positioning / Asli D.A. Tasci
Destination image development and communication / Amir Shani and Youcheng Wang
The evolution of tourism products in St Andrews, Scotland : from religious relics to golfing mecca / Richard Butler
Distribution channels in destination marketing and promotion / John Kracht and Youcheng Wang
Destination marketing systems : critical factors for functional design and management / Youcheng Wang
eTourism : critical information and communication technologies for tourism destinations / Dimitrios Buhalis, Daniel Leung and Rob Law
Web 2.0, the online community and destination marketing / Peter O'Connor, Youcheng Wang and Xu Li
Events and destination management / Graham Brown, Leo Jago, Laurence Chalip, Shameem Ali and Trevor Mules
Collaborative destination marketing : principles and applications / Youcheng Wang
Tourism development and destination community residents / Claudia Jurowski
The importance of safety and security for tourism destinations / Galia Fuchs and Abraham Pizam
Destination crisis management / Lori Pennington-Gray and Abraham Pizam
A model of destination competitiveness and sustainability / J.R. Brent Ritchie and Geoffrey I. Crouch
Destination management : challenges and opportunities / Alan Fyall.