rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising psychology and research
    sub title: an introductory book
  title info:
    title: PsycBOOKs
  name:
    name part: Lucas, Darrell Blaine
    name part: 1902-1995
    role:
      role term: creator
  name:
    name part: Britt, Steuart Henderson
    name part: 1907-1979
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 1950
    edition: 1st ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xi, 765 pages) : illustrations (some color)
  abstract: "This volume is intended for students and practitioners of advertising and of psychology. It is designed as a text for use in colleges, schools of commerce and business, and other technical schools. It is also written for those people in advertising agencies and in industrial concerns who are interested in the principles of advertising psychology and research. This is not just another book on advertising, for it combines psychological principles of advertising with extensive application of practical research methods. However, this volume is not intended to be all-embracing of every aspect and viewpoint of the field of advertising. For example, it does not include detailed facts on marketing, merchandising, media, and public relations. Neither is this a general textbook of advertising procedure. Instead, the purpose has been to select those materials which will be most useful in gaining an understanding of the psychology of advertising"--Preface. (PsycINFO Database Record (c) 2010 APA, all rights reserved).
  note: by Darrell Blaine Lucas and Steuart Henderson Britt.
  note: Electronic resource.
  note: Includes bibliographical references.
  subject:
    topic: Advertising
  subject:
    topic: Advertising
    topic: Research
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    topic: Advertising
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    topic: Advertising
    topic: Research
  subject:
    topic: Reclame
  subject:
    topic: Propaganda (Aspectos Psicologicos)
  classification: HF5822 .L78
  classification: 659.10115
  classification: 05.31
  classification: CW 7500
  classification: QP 630
  related item:
    title info:
      title: Advertising psychology and research; an introductory book
    name:
      name part: Lucas, Darrell Blaine, 1902-1995.
    origin info:
      publisher: New York, McGraw-Hill, 1950
      edition: 1st ed.
    identifier: (DLC) 51000452
    identifier: (OCoLC)244857
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: OCLCE
    record creation date: 100810
    record change date: 20260612153222.9
    record identifier: in00003523388
    language of cataloging:
      language term: eng