| Item Description: | "This book is intended for two types of readers: the college student who has had an introductory course in psychology and desires orientation toward the science in its practical aspects, and the layman who is concerned with the general scope of applied psychology and possibly with a particular interest in some limited phase of it. With these readers in mind, a certain degree of compromise is necessary between a very technical text and a popular treatise. The effort has been made to give a scientific treatment of the subject that is reasonably thorough but not heavy and over the head of the general reader. For those who have not taken an introductory course in psychology, the second chapter gives a concise overview of the basic principles which might be obtained in such a course. A balanced emphasis on the different aspects of applied psychology has been attempted, but this may not be evident from a glance at the varying numbers of pages in certain chapters. The difficulty is that many topics, for example, psychological tests, are involved at numerous places in the discussion. The general policy has been to go into detail on a particular topic when it first comes up in the course of the discussion, giving adequate treatment to it there and merely making cross reference later. Thus, later chapters, without such cross references, would perforce be longer. The discussion is moderately documented and supplemented by tabular or graphic material. It is not the intention to support every detailed statement by citing chapter and verse to the extent of slowing down the discussion, but the references included should enable the interested reader to run down most of the original sources from which material was drawn. Statistics is always a problem in a work of this sort. Applied psychology in its actual practice draws heavily on statistics. Ideally, a student or lay reader oug."
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