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Rebuilding empires : how Best Buy and other retailers are transforming and competing in the digital age of retailing /

Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry le...

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Bibliographic Details
Main Author:	Lee, Thomas (Author)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2014.
Edition:	First edition.
Subjects:	Retail trade > Technological innovations. Retail trade > Customer services. Electronic commerce. BUSINESS & ECONOMICS > Corporate & Business History.
Online Access:	Contributor biographical information Publisher description

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