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Task Force on Marketing and Promotion of Psychological Services.
"Over the past few years, the Board of Professional Affairs (BPA) of the American Psychological Association (APA) has been discussing the many changes in the health care marketplace and how these changes affect psychologists. To focus more directly on the marketing of psychological services, BPA established the Subcommittee on Future Markets (SFM) in 1983. In addition to holding numerous workshops and symposia across the country to inform psychologists about marketplace changes and the role of psychology, the subcommittee also provided consultations to numerous state association leaders. In 1985 SFM was renamed the Task Force on Marketing and Promotion of Psychological Services (TFMAPPS) to reflect more accurately current activities and concerns. A primary purpose of TFMAPPS has been to demonstrate the serious need for psychologists to examine current trends and, ultimately, to motivate psychologists to establish a sturdy foothold in the evolving marketplace while protecting the advances previously made. With the creation of the TFMAPPS, BPA has taken the first step toward creating official, organizational support within APA to address these issues. In order to inform practitioners about the delivery of services in the changing health care marketplace, TFMAPPS developed this Guide. The following sections are included: 1. the changing health care system, 2. implications for psychologists, 3. coping with the changing marketplace, 4. economics of health care financing, 5. attempting to control health care costs, 6. the integration of health and mental health care, 7. legislative issues, and 8. a selective glossary and list of references"--Preface. (PsycINFO Database Record (c) 2006 APA, all rights reserved).
The changing health care system -- Implications for psychologists -- Coping with the changing marketplace -- Economics of health care financing -- Attempting to control health care costs -- The integration of health and mental health care -- Legislative issues.
Task Force on Marketing and Promotion of Psychological Services of the APA Board of Professional Affairs.
Includes bibliographical references (page 27).
Marketing psychological services : a practitioner's guide
Washington, DC : American Psychological Association, 1987, ©1986