The Strategy of Global Branding and Brand Equity /

Bibliographic Details

Main Authors:	Lee, Alvin (Lecturer in Strategic Marketing) (Author), Yao, Jinchao (Author), Mizerski, Richard (Author), Lambert, Claire (Author)
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2015.
Subjects:	Branding (Marketing) Product management. Brand name products. Electronic books.
Online Access:	Connect to the full text of this electronic book